The Vespa concept store is a testament to architectural efficiency infused with Vespa’s iconic design principles. It reimagines the space, creating a fluid layout around a central architectural element defined by Vespa-inspired curves. This element serves a dual role, functioning as a storage solution while also acting as an architectural divider, seamlessly demarcating distinct areas within the store. While the central focus remains on architectural efficiency and modern design, subtle elements are incorporated that draw inspiration from the brand identity. With this renovation, not only is the store revitalized, but the entire Vespa experience is reimagined.

This project was conducted in the context of Memneo Architecture and Thalia Sahinidi, co-founder, served as the project lead before her departure in 2022.